Content Writing

Digital Marketing / Content Marketing Services/p>

Business means manufacturing products and making them into the market.. In this competitive world uncountable businesses are started. Isn’t it? Yes, we can assume with the advertisements we watched them daily…So how can your company or your product or your brand get succeed in this marketing world??

Yes here is the answer that is following the Content marketing techniques can place your company at top place.. In this article we are going to provide the information like: What is content marketing? What are content marketing strategies and content management services… after reading this I can say surely you will follow all this helpful information and get your business developed.

What is content marketing?

Content marketing is a type of marketing that involves the creation and sharing of online material such as videos, blogs, and social media posts. That does not explicitly promote a brand but is intended to generate interest in its products or services.

content marketing "Social media is an integral part of content marketing"

Content marketing is a strategic marketing approach focused on creating and distributing valuable, consistent content and relevant to attract and get a clearly defined audience and to drive profitable customer action ultimately.

Instead of directly spreading your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues regarding products.

Content writing for bottom line:

Content writing is good for business bottom line and customers also..

There are three main reasons for any business or enterprise to use content marketing. Those are

  • Cost savings
  • Increased sales
  • Better customers with more loyalty

So by using content writing for your business you can save cost, increase sales and number of loyal customers will be improved..

The present and future of marketing is Content:

The difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” In this we can’t see relevance and valuable.. Many companies sent us information regularly but that information is not relevant and valuable.

Great content develops great marketing:

What tactics you use never matters but the content is more important..Quality content is important part of all types of marketing:

  • Social media marketing: Content marketing strategy comes before your social media strategy.
  • SEO: Search engines reward businesses that publish quality, consistent content.
  • PPC: For PPC to work, you need great content behind it.
  • Inbound marketing: Content is key to driving inbound traffic and leads.
  • PR: Successful PR strategies address issues readers care about, not their business
  • Content strategy: Content strategy is part of most content marketing strategies.

Content Marketing Strategies: Content marketing Strategies contains three modules..

Strategy Development:

We help you with the entire content marketing process, starting with strategy:

  • Content Strategy Development.
  • Editorial Calendar Development.
  • Content Inventory & Audits.
  • Competitive Content Analysis.

Analytics Consulting:

Our Google Analytics Certified Team assists clients with measuring their marketing results:

  • Google Analytics Setup .
  • Analytics Audits.
  • Metrics & KPI Development.

Content Marketing Training:

marketing services

On-site training sessions customized to your organization’s needs:

  • Covering full content marketing cycle, from strategy to creation to promotion to measurement .
  • We have prebuilt workshops or can develop a customer curriculum for your team.
  • Full-day format, held at your offices. We come to you.

Content Production: Content Production consists of two modules

Content Creation:

We focus on creating remarkable content that attracts your target audience:

  • Cornerstone Content
  • Data Visualization Projects
  • Blog Content
  • Copywriting Services

Content Management:

Stale content hurts your business and turns off potential customers:

  • Content Updates & Maintenance
  • Content Inventories & Auditing
  • Website Management

Content Promotion: Promoting content is more important.. It can be done using social media.

Owned, Earned, & Paid Media:

We build coverage for your content where your audience will actually see it:

  • Paid Content Amplification
  • Email Newsletter Marketing
  • Social Media Promotions
  • Content Outreach Campaigns


We help our clients increase their organic search traffic with holistic SEO strategy:

  • Organic search strategy and consulting
  • Keyword research & content development
  • Technical website audits and changes
  • Content promotion and link building

Email Marketing:

We help our clients make their ongoing email newsletter process run more smoothly:

  • Initial email theme development
  • Ongoing newsletter featuring approved content
  • Monthly split-testing and reporting

Paid Media:

Paid media promotion is the ideal way to get your content in front of your target audience at the perfect time:

  • Paid Social: Facebook, Instagram, Pinterest, YouTube, Twitter, LinkedIn
  • PPC & Retargeting
  • Native Advertising & Sponsored Content

Social Media Marketing:

We help our clients manage social media calendars and display targeted ads to their audience on the following social networks:

  • Facebook
  • Twitter
  • LinkedIn
  • Google+, Pinterest, YouTube, and more

Paid Media:

Paid media promotion is the ideal way to get your content in front of your target audience at the perfect time:

  • Content Updates & Maintenance
  • Content Inventories & Auditing
  • Website Management

Content marketing services:

Content Marketing Strategy

Before we create content, we need to answer key questions together: How will we create content? When and where will we publish it? What topics will we cover? Who is our audience?

content marketing

Editorial Content

Relevant and unique web copy is the currency of the Internet. We write in-depth articles, blog posts, landing pages, and guides that earn SEO value and drive traffic to your site.

Creative Content

Publishing in a variety of content formats attracts new audiences and drives sharing on social media. We create videos, infographics, data visualizations, quizzes, and more.


We have an established keyword researchand mind-mapping process that leads to dozens of creative ideas. This can fuel your online content calendar for months, making consistency a key component of your strategy.

Promotion & Distribution

"If you build it, they will come" is not a mantra that applies to content. We help you properly distribute your content beyond your website through social media, pay per click advertising and many other channels.


You will want to prove ROI from your content marketing investment. We will define KPIs with you, actively monitor the performance of your content, and use our findings to improve results.

Here Sixpath Technologies are into various services and interesting to know:
Desktop Application Services
Mobile Application Services
ERP Solution Provider in Hyderabad
Website Design Services
Web Development
Search Engine Optimization Services
Search Engine Marketing Services
Social Media Marketing Services
Online Reputation Management Services
Content Marketing Services