Search Engine Marketing

Digital Marketing / Search Engine Marketing

What is Search Engine Marketing (SEM)?

SEM is a process of gaining traffic to the website by purchasing ads on the search engines. It is one of the most efficient ways to build your business in a growing competitive market. There are mainly two forms of search engine marketing services, first is search engine optimization (SEO) uses technique to boost search engine ranking in unpaid search results. Second is (Pay per Click) PPC it is nothing but getting the traffic to the website by paying some amount to the search engine.

SEM Terminology and procedure:

The advertisers bid on the keywords which is typed on the search engine when the user looking for certain services or products. The advertiser with higher bid will be awarded with that particular keyword and if any user enters a product related to the customer company’s product then his add will be shown first.

The ads above mentioned are also known as PPC (Pay per Click) ads, it comes in variety of formats. Some of them are text based ads which is small ads, product listing ads (also called as shopping ads) which are more visual, product based ads in this people can read entire properties of the product at a glance (ex : reviews, price etc). If any user clicks on this ad then for every click certain amount will be credited to search engines account.


Why is SEM so important?

With increase in number of customers shopping and researching for the products online SEM has became a crucial tool for increasing company’s reach. In SEM marketers only pay for impacts that lead to visitors, which make it a competent way for a company to spend their marketing money. As an added bonus, each guest incrementally increases the home page's search results. Since consumers enter in search queries with the intent of finding information of any commercial nature, they are in fantastic express of mind to obtain marketing messages and also be nurtured as potential customers.

Search engine marketing techniques reaches consumers at precisely the right time: when they are available to new information. In contrast to the majority of digital advertising, search engine marketing is non-intrusive and will not interrupt their responsibilities.

SEM’s supreme strength is it offers the advertisers to put their ads in front of the customers who are ready to make a purchase, no other advertising medium can do this hence SEM is an amazing way to grow your business.

Advantages of using SEM:

  • SEARCH ENGINE MARKETING connects potential clients immediately with your business thus {rendering a powerful form of online marketing.
  • Large or {smaller businesses can target a wide audience for fraction of traditional advertising budgets.
  • SEM is also considered the most cost effective marketing strategy, as you select your budget for your campaigns.
  • Search engines are the one way people find websites, over 80 percent of internet traffic count on search engines and online advertising tracking down websites.
  • You will find 60% more online acquisitions made from web users delivered by search engines
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  • By effectively using SEM methods such as search engine optimization (SEO), Pay per click (PPC), and local search marketing, it is possible for growing businesses to succeed of the competition.
  • Search engine marketing (SEM) permits potential customers to access {internet business websites anytime they want. This then makes company operating services available 24/7.
  • Some companies do operate around-the-clock so by using search engine marketing techniques it makes it possible to market their services or products online 24/7.
  • Large and small scale companies can save excessive marketing costs by investing in search engine marketing tactics, which brings an improved ROI.
  • SEM also offers you Internet Analytics, thus helping you to increase the measurable results of your website advertising campaign.
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