Social Media Marketing

Digital Marketing / Social Media Marketing

Social Media Marketing

Marketing means selling/buying products and getting profits finally. Here social media means it’s a kind of media which we can connect by means of internet. In this well developing digital world every business become online and doing their marketing on social media. Another advantage for social media marketing is there are so many social media websites available which are easily accessed through internet by people wherever they are.

What is social media marketing?

Social media marketing (SMM) defines that it is a collection of techniques that target social networks available on the internet and applications related to the websites to spread their brand awareness or promote particular products. Usually Social media marketing campaigns center on few ways. Social Media Marketing is done by establishing a social media presence on major platforms. Another best option is creating shareable content and advertisements for their products.

Social Media Marketing Strategy:

1 : Make sure your Social Goals Solve Challenges

Goal setting is crucial point of all marketing and business strategies. Social media has no exceptions. For better guidance, look at the following challenges:

  • Is customer loyalty low?
  • Has website traffic dipped?
  • Do you just need to make people aware that your product exists?
  • Do you need to do a better job of building a positive brand reputation?
Social Media Marketing

Some challenges are listed below to improve your social media marketing:

Challenge: Poor Customer Service

Challenge: Weak Brand Awareness

Challenge: Low Website Traffic

Challenge: Decreasing Customer Retention

2: Try to extend Efforts throughout Your Organization

Work with all your teams to determine how you can best support their goals and what key performance indicators are important to them and those indicators are listed below.


Social selling or online selling is a term that has grown in popularity since the rise of social marketing.

Customer Service

Social media is rapidly becoming one of the most important channels through which companies can interact with their current customers directly online.


The marketing department plays an important role in SMM. There are always new methods to ensure people are aware of and excited about your brand through social.

Human Resources

You can improve the perception of your brand among candidates by highlighting some behind-the-scenes images of what it is like to work for your company.

Research and Development

Asking for and listening to customer feedback on social media is a perfect and easy way to get instant feedback. Additionally, social media can assist in exposing gaps in a product or service.

3: Always focus on Networks- That Add Value

Each Social media network has its own strengths and weaknesses so each social media marketer should pick and choose which networks they want to take advantage of carefully

4: Create Engaging Creative Content

Creating innovative videos, guides and infographics helps a lot.

5: Find out Business Opportunities through Social

Below are some best ways through which you can monitor social media to identify larger business opportunities for your brand.

  • Competitor Info
  • Industry Terms
  • Brand Mentions

6: Never Ignore

Responding to customers who have left negative feedback about your brand as well is also very important.

7: Track,Build and share your success in marketing:

This final step is actually a step back, it lets you figure out which technique is working and what’s not.